One World Trade Center | WTC Memorial
Saturday, March 14, 2015
Leica Survives the Digital Shift
WETZLAR, Germany—Booming smartphone sales are eating into the digital camera market, but the inventor of the 35mm film camera isn’t blinking.
High-end camera producer Leica Camera AG celebrated its first camera’s 100th anniversary last year with a limited-edition model emblematic of its effort to bridge old and new: a digital camera with no display—just an old-style viewfinder. The retro-chic design, which sold for €15,000 ($16,545), was a hit.
Eastman Kodak Co., another pioneer of mass-market photography, has quit the film business and gone through bankruptcy reorganization. Polaroid Corp., which once seemed to hold great promise, today no longer produces cameras.
Source
Subscribe to:
Posts (Atom)