Seven years ago, Tim Wallace decided he wanted to photograph luxury cars. So, the newly unemployed executive built a business plan and got to work, teaching himself lighting and digital imaging from the ground up. Today, he creates beautiful, emotive images for the most prestigious brands in the industry, including Aston Martin, Bentley, Ferrari and Lamborghini.
"I basically shoot the prestige car market," Wallace says, "which, in essence, means my career is based on shooting cars you can't afford, you don't really need, but you desire. With very expensive sports cars and luxury cars, you don't make that purchase based on fuel economy, space and ergonomics. It's an inspirational, emotional purchase. And an emotional purchase requires a sort of emotional, dramatic image. If you were to look at an advert for something like a Renault people carrier or Toyota, that would be based very much on lifestyle, economy, things like how friendly it is to the environment, and it's going to be a very different type of picture altogether.
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